Corporate Profile

LION Group is a globally leading, integrated enterprise specializing in highly realistic plush toys.The cornerstone of the Group is WEIHAI LION TOY CO., LTD., which was founded in April 2007 in the beautiful coastal city of Rongcheng, Weihai, Shandong Province. Since its establishment, the company has embraced a corporate spirit of "Benevolence, Innovation, Rigor and Efficiency." Through continuous innovation, the company has secured over ten invention patents and more than one hundred design patents, and has developed a portfolio of over ten thousand new products.The company has established a complete industrial value chain, encompassing everything from development, dyeing and printing, and production to sales. It operates five production bases within Shandong Province. Its products are exported to over fifty countries and regions, including Europe, the Americas, Japan, and South Korea. The Group has established long-term partnerships with globally renowned toy brands, making it one of China's largest manufacturers and exporters of realistic plush toys.

As part of its strategic expansion into the European, East Asian, and North American markets, the Group established overseas subsidiaries in Germany in 2018, Japan in 2023, and Canada in 2025. This global layout is aimed at providing more direct, efficient, and localized services to customers in these regions.

As an industry leader, LION Group not only achieves outstanding financial performance but is also deeply committed to fulfilling its corporate social responsibility. It has made significant contributions to the economic prosperity, improvement of public welfare, and tax revenue growth in the communities where it operates globally.Adhering to a philosophy of openness and mutual success, LION Group warmly invites partners from all over the world to join hands with us to create a brilliant future together.